Vivanta continues to expand as Taj Hotels designate 16 of their hotels in India under their flagship brand. Vivanta was established twenty months ago with initial operations of hotels in Maldives, Goa, and Bangalore to fine tune its services.
Vivanta is being marketed as an upper scale hotel brand while the Taj Hotels remains to be its luxury brand. Taj also manages Gateway, another upscale hotel brand launched in 2009.
The new hotels under the Vivanta brand upgrades its offering to 2,500 rooms. The goal of the company is to expand the brand to have over 30 hotels and over 5,000 rooms by 2012.
Some of the properties now under the Vivanta hotels are the Taj located in Connemara and the President catering to travelers in Mumbai. Two other properties located in Goa will also be moved under the Vivanta brand.
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